Th3 Wood || Yes the 3 should be backwards…

We’re pretty fired up. We just started up with Train Strong of Atlanta, Georgia. We’ll be working with them on their brand, their website, their logo, advertising, apparel design, and a whatever else comes their way. XOtech is going to do the back-end programming to make the whole thing work. Having a big project like this is always great. But this one in particular gets better and better by the minute. They are an energetic (could you have guessed), fun and smart group of people. And they give back to the community. Just the kind of clients we want.

In essence, they help people get motivated, get in shape and stay that way. It’s not about a diet, it’s not a workout fad… it’s bigger than all of that. And from what the Train Strong veterans (those that have been through their camp at least once) say, the program works. Just the kind of program we’d like to sell.

And from our first meeting, it sounds like they want some big ideas, and want to do things the right way.

Perfect!

HealthSPORT is a small chain of fitness/wellness clubs on the North Coast of California. They’ve been around for 14 years and have been quite successful. They’ve built their brand on being more than just a gym by providing a bunch of other services and programs that help their members achieve true body+mind fitness. But they’re in need of a refresh to their brand and communications materials. We’re going to help them make it consistent with the promise they hold to their members.

We love gyms. And we love sports. And we love health. I think we’re going to love working with HealthSPORT. Expect good things in about 7 weeks…

Here’s our new logo for XOtech. It came out of several discussions about military icons, fresh logos we liked, and some colors that the client loved. We rather like it. And it’s all wrapped up with a clean affordance effect that pops off their homepage (coming soon). Their new tagline, “Empowering the Mission” gets to their ability to handle any need (business or defense), no matter the size or complexity.

And for our friends at Green Light Networks, we’ve finalized the following update. It had to render well at small sizes (for use on the web) and had to convey their ability to turn those little red lights green. Keep it simple, right?