We just wrapped up the design phase for a new project we’ve been working on for the last few months. It’s called Riding Resource, and it’s a response to the equestrian community’s need for a better search engine. Our friends in Atlanta, Erik and Ainsley, got it started, and we designed a new logo and website/application for them. In addition, we’re helping them out with promoting the site with social media. We’re big fans of the social web, and while our efforts with Obama Baton were not quite as successful as we’d hoped, the lessons we took from that project are paying off big-time for Riding Resource. Already, they’ve built an active community around their idea, using a few tips and tricks from our bag.
The big payoff will be at the beta and gold releases of their site, in December and January. We’re excited to see how it all works out.