Thanks, Ainsley

We just wrapped up the design phase for a new project we’ve been working on for the last few months. It’s called Riding Resource, and it’s a response to the equestrian community’s need for a better search engine. Our friends in Atlanta, Erik and Ainsley, got it started, and we designed a new logo and website/application for them. In addition, we’re helping them out with promoting the site with social media. We’re big fans of the social web, and while our efforts with Obama Baton were not quite as successful as we’d hoped, the lessons we took from that project are paying off big-time for Riding Resource. Already, they’ve built an active community around their idea, using a few tips and tricks from our bag.

The big payoff will be at the beta and gold releases of their site, in December and January. We’re excited to see how it all works out.

One Response to “Thanks, Ainsley”

  1. Ainsley Says:

    We can’t thank the Hustlewood team enough for all of the hard work and incredible ideas they’ve given our project. What started out as a simple concept is well on its way to becoming a priceless resource for the equestrian community.

    We started a Twitter account and created a Facebook “fan page” to generate buzz (social media marketing, as recommended by the creative geniuses at Hustlewood) and within 15 days had over 300 dedicated followers. We haven’t even officially launched our site yet but the response we’ve gotten back is nothing short of amazing - people are genuinely interested in Riding Resource and excited about using it.

    In short, we are absolutely thrilled with the quality of work and collaboration Hustlewood has provided us. We are looking forward to a long and rewarding partnership with them.

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