Pepsi… Trying Too Hard Maybe?
Just this past week, Pepsi Co. introduced its new logo and package designs for a variety of products. As much as I love downing any number of these Pepsi products at 3 AM while working on some design project, I am now having second thoughts.
Think about it…At 3 AM, a lot of things are racing through your caffeine-coma mindset and your design can be influenced by any number of small design details ranging from that Facebook ad, last year’s Communication Arts Annual or that newly designed Pepsi can sitting on your desk.
In the 8:30 AM internal review, you wonder why your favorite Creative Director is looking at you funny; she rarely questions your design choices. Then you remember… you had a Pespi last night. Actually… more like a 6 pack of that caffeinated goodness. Then you recall analyzing the can with that “fresh” new look which causes you to question your design decisions.
All of a sudden, your mouse starts clicking and you’re saving over that great design. You are now stuck with a random European-style design that makes no marketing sense. And your worst nightmare came true.
Of course the Account Team loves the “fresh look”, but your favorite Creative Director is scratching her head. Thanks, Pepsi, for these unoriginal inspirations that will cause lots of designers to go against everything they have ever been taught.
I look forward to seeing these designs in millions of vending machines, the endless soda grocery aisle and all over the ad world.
via Brand New